Case studies
Developing content for a new product suite
The US Department of the Treasury’s Office of Payment Integrity needed a new website to promote a recent merging of services with another department.
I was responsible for developing the site’s content strategy developing content for a multi-channel marketing outreach plan.
My role
- Getting stakeholder buy-in
- Guiding product owners in marketing their services
- Creating a source of truth for all website content
- Crafting product descriptions and success stories for new website
Password-protected PDF
Scaling system notifications
A government healthcare client needed a structured system of alerts for staff who review submissions from state agencies.
The existing workflow pushed messages from multiple systems into a single inbox. The messaging was inconsistent across systems, which lead to cognitive strain and high risk of errors in the review process.
My role
- Creating a content schedule for sending alerts
- Crafting actionable and human-centered content
- Establishing a content model for future integrations
Password-protected PDF
Crafting centralized content for an enterprise CMS
VA.gov needed core Drupal content that would be identical across regional benefits offices.
I wrote a section of this content by consulting research and data analytics, agency style guidance, and online writing tools.
My role
- Discovery work to determine common required documents
- Ensure content follows existing style guidance
- Assess updated content for readability and clarity
Password-protected PDF
Labeling a shortcuts feature
The mobile app team at U.S. Bank had to move app shortcuts to make room for a new navigation bar.
The new shortcuts were horizontally sliding buttons, so we needed labels that were short, clear, and actionable.
My role
- Identify default shortcuts for launch
- Shortening labels and resolving duplicate labels
- Accessibility compliance and documentation
- Style guide
- Script for usability testing
Password-protected PDF
Writing samples
Monthly updates copy
I was responsible for creating copy for an interstitial that loaded after customers updated their mobile banking app.
Core Drupal content
I wrote informational copy for core content that appears on hundreds of regional benefits office facility pages.
