Experience

Content Strategist

Alexis Logsdon Consulting, June 2016 – present

I offer content strategy and information architecture consulting services to entrepreneurs and small businesses.

• Assess the health of marketing and product content using content audits, site analytics, and user research
• Provide wireframes and content release schedules to enable clients to deliver timely, compelling content
• Develop lightweight, flexible style guides for clear and consistent copy
• Advise on content governance plans
• Create AI prompts and system instructions to improve automation and generative AI outputs 

Senior Content Strategist

A1M Solutions, September 2022 – June 2025

Federal contractor in highly-regulated agencies: Treasury, HHS, CMS, VA.

• Audited and conducted heuristic analysis on CMS, website, and knowledge base content
• Built models for creating, storing, updating, and sunsetting content, with a focus on accessibility, information architecture and plain language
• Designed and executed user research, including usability studies, tree tests, and contextual inquiry
• Synthesized complex technical and qualitative research data into easy-to-read reports 

UX Content Strategist

U.S. Bank, August 2021 – September 2022

• Led content strategy and information architecture on a mobile app navigation project
• Designed content guides and standardized microcopy for user interface elements 
• Created reusable content component library for mobile app content
• Collaborated with multiple product teams to ensure consistent user experience across channels

Digital Scholarship Librarian

University of Minnesota, January 2019 – August 2021

• Curated and managed assets in a content management system
• Partnered with subject matter experts to develop data governance documentation 
• Provided in-person and online instruction on information retrieval and effective research strategies
• Organized learning communities on data curation, data management, and digital research tools

Humanities Research Librarian

Macalester College, January 2014 – January 2019

• Established naming conventions, templates, and guidelines for a large-scale content migration project
• Led a website redesign project, including conducting user research and content audits and creating a content governance plan
• Facilitated workshops and created tutorials for users learning specialized digital tools 
• Collaborated across departments to develop content curation standards during migration

Education

Skills

Tools

Alexis Logsdon Consulting

• LinkedIn
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